IP Innovative Publication-Taking Yang Hongying’s AR Copyright Export as an Example
In the meeting, Mr. James Bryant shared the experience of exporting copyright of Chinese books to overseas marketing, including not only the traditional print copyright of Professor Li Miao’s popular science books but also the AR copyright cooperation of Ms. Yang Hongying's Panda’s Diary.
Source: OpenBook 2020
Even during the epidemic, Jiang Boyan was still busy with different forms of cross-cultural communication. How did they do it? Jiang Boyan focus on the use of big data and strategic thinking to develop insights and we also analyze international cultural trends to identify opportunities.
The team is currently promoting Chinese publishers profiles and copyright information on major overseas media platforms. Jiang Boyan has created book pitch parties to connect with readers and local publishers and distributors to give greater exposure to Chinese books and culture. For the authors and publishers, Jiang Boyan also has the opportunity to negotiate foreign rights sales.
Source: Shuyouzhijia(photographer on the conference), 2020
2020 China International Copyright Services Conference and China Digital Publishing Innovation Forum were held from September 5th and 6th. The conference has a theme "All Media Copyright Economy in the 5G Era" this year and the forum has a theme of “Digital inheritance and sharing of high-quality development results”.
With the invitation of the forum's organizer, the China Publishing Association, James Bryant, CEO of Jiang Boyan, organized foreign guests to deliver speeches via teleconference and share with participants via video.
The significance of the conference is to gain insights into industry changes and trends, and application of latest digital technology and successful business models in the publishing, e-commerce, copyright, and Internet education industries at home and abroad.
This year both conference and forum activities invited about 200 offline representatives and 2,000 online representatives from the publishing and related industries.